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Better Living in Old Age – with lively

Landmarke No. 34

Independent living with a high quality of life for older adults is a key component of our neighborhood development projects. That is why we have invested in lively Holding GmbH—and, in doing so, entered a future-oriented market with a growing target audience and rising demand.

Inhalt

Getting Started at Lively Holding GmbH

As Landmarken Group, we have acquired approximately one-third of the shares in this senior living specialist—other shareholders include founder Christina Kainz and the investment platform neworld.

This investment holds great promise—not only for us as a group of companies, but also for the residents of our communities. Together with lively, we will implement and further develop a cutting-edge housing concept that reimagines senior living and addresses the growing needs of this demographic.

A space for comfort and joy—that's lively

Inspired by the modern hospitality industry, lively bridges the gap between hotels, serviced apartments, neighborhood management, and the growing need for in-home elder care. The result is a place that offers a sense of security while also providing space for socializing, activities, and a zest for life. Bright, stylishly designed common areas—such as the living room, studio, or communal kitchen—invite residents to spend time together and truly feel at home. Residents are supported by the lively Buddies, who put their hearts into organizing a variety of daily activities—from yoga to group cooking sessions. This fosters a vibrant community where everyone feels seen, welcome, and connected.

“Not just to accompany people through the third stage of life, but to make it shine,”

Christina Kainz, founder of lively

“My personal ambition is not just to support people during the third stage of life, but to truly make it shine,” says Christina Kainz, founder of lively. “With lively, we’ve always taken a very open and intergenerational approach to senior living. Together with Landmarken, this ambition is now reaching a new level, because in the future we’ll be bringing lively to neighborhoods across different users and buildings, creating genuine community concepts that strengthen social cohesion and energize the entire neighborhood.”

The flexible, integrable lively offering is a key contribution to bringing together mixed age and user groups in our vibrant neighborhoods. “Originally, we had considered developing our own product for senior living,” says Landmarken board member Anke Tsitouras. “But we then made a conscious decision to go with lively and its compelling service concept.” neworld Managing Director Alexander Lackner is also pleased: “Landmarken’s onboarding confirms lively’s innovative approach, which successfully fills a gap in the assisted living market.”

"Through our investment in lively, we are gaining expertise in the growing senior living market."

Anke Tsitouras, Executive Director of Landmarken

lively combines individual, self-contained living units with a wide range of services, enabling residents to lead independent lives with optional support. These services include, among other things, sports, cultural, and recreational activities, events, and active on-site community management. Residents’ private apartments are complemented by large communal areas that provide a place to gather and socialize, as well as—in many cases—hotel-style apartments where visiting family members or guests can stay overnight.

This is an option for people who consciously choose to live in a community and value services—regardless of whether they have a care level designation or not. At the same time, it fosters a strong sense of security—supported by the community, the “lively Buddies,” and partner care services. The concept adapts to individual needs and flexibly evolves with the residents, without having the characteristics of a traditional assisted living facility.

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