Interview with Petra Pfeffer
"Anyone who comes here should feel comfortable; you can sense that."
In order to be as close as possible to our customers and to understand their needs even better, we have created a new key role at Landmarken: as Head of Customer Relations, Petra Pfeffer has been bringing us even closer to the people for whom we develop our projects since September 2025.
The experienced sales and marketing expert joined us from the agency TEMA Technologie Marketing AG, where she was Director of Sales for the DACH region. Prior to that, she had worked as a sales manager at high-tech companies. An excellent networker, she has also been active for several years as Vice President on the board of the Marketing Club Aachen. We spoke with her about her first impressions and her responsibilities.
Petra, you're still quite new here. What are your first impressions of the Landmarken Group?
Petra Pfeffer: I am very pleasantly surprised by how dynamic and future-oriented Landmarken is. The corporate culture is characterized by openness and a palpable enthusiasm for innovation – that makes it easy to settle in. All of the employees have given me a warm welcome with open arms. I am particularly impressed by the attitude of designing projects that are not only economically viable, but also socially and ecologically sound.
You are already familiar with our Landmarken campus from your time at a previous employer. What are the most notable changes for you?
Petra Pfeffer: I always liked the building because it was bright and flooded with light. However, we had a lot of unused space. It's exciting to see how this space has developed through the transformation. It used to be an imposing, functional, and—to be honest—slightly pretentious place. Today, it's a genuine and inviting campus that promotes interaction and exchange. The communal areas, the flexible working environments, the stylish layouts and designs, and the many small details in the furnishings show that space has been deliberately created here for collaboration, enjoyment, and inspiration. Anyone who comes here should feel comfortable, and that's exactly what you sense.
Your role as Head of Customer Relations is new at Landmarken. What is the purpose of this function?
Petra Pfeffer: The role is intended to build bridges between the needs of our tenants, buyers, investors, and financiers and the solutions offered by the Landmarken Group. It's about putting even more focus on the customer experience and building long-term partnerships. We want to ensure that all stakeholders have a consistent, positive experience with Landmarken. Above all, we want to understand what our customers' needs are and act accordingly.
Where do you see your core responsibilities?
Petra Pfeffer: On the one hand, it's about better understanding the different customer groups and feeding their requirements back into our processes. To do this, I engage in close dialogue with the key players in these groups. On the other hand, it's about coordinating internal communication and collaboration across departmental boundaries. I want to provide impetus for improving our service and responding even more effectively to individual needs. For me, communication with colleagues is the key to creating added value for our customers.
In the Office and Labs division in particular, many of our users are technology and high-tech companies. These are industries you know well, right?
Petra Pfeffer: Absolutely. In recent years, I have worked closely with technology companies and become familiar with their specific requirements, not yet in the real estate sector, but from a general business perspective, for example in terms of targeted customer approaches, marketing strategies, and skills shortages. This experience now helps me to speak their language, identify trends early on, and work with Landmarken to develop offerings that provide real added value to these industries. Because with such inspiring oases of well-being as I have come to know here at the Landmarken campus, it is very easy to find good and motivated skilled workers.
Petra, you're still quite new here. What are your first impressions of the Landmarken Group?
Petra Pfeffer: I am very pleasantly surprised by how dynamic and forward-looking Landmarken is. The corporate culture is characterized by openness and a palpable enthusiasm for innovation—that makes it easy to settle in. All of the employees have given me a warm welcome with open arms. I am particularly impressed by the attitude of designing projects that are not only economically viable, but also socially and ecologically sound.
On the other hand, you already know our Landmarken campus from your time with a previous employer. What are the most notable changes for you?
Petra Pfeffer: I always liked the building because it was bright and flooded with light. However, we had a lot of unused space. It's exciting to see how this space has developed through the transformation. It used to be an imposing, functional, and—to be honest—slightly pretentious place. Today, it's a genuine and inviting campus that promotes interaction and exchange. The communal areas, the flexible working environments, the stylish layouts and designs, and the many small details in the furnishings show that space has been deliberately created here for collaboration, enjoyment, and inspiration. Anyone who comes here should feel comfortable, and that's exactly what you sense.
Your role as Head of Customer Relations is new at Landmarken. What is the purpose of this function?
Petra Pfeffer: The role is intended to build bridges between the needs of our tenants, buyers, investors, and financiers and the solutions offered by the Landmarken Group. It's about putting even more focus on the customer experience and building long-term partnerships. We want to ensure that all stakeholders have a consistent, positive experience with Landmarken. Above all, we want to understand what our customers' needs are and act accordingly.
Where do you see your core responsibilities?
Petra Pfeffer: On the one hand, it's about better understanding the different customer groups and feeding their requirements back into our processes. To do this, I engage in close dialogue with the key players in these groups. On the other hand, it's about coordinating internal communication and collaboration across departmental boundaries. I want to provide impetus for improving our service and responding even more effectively to individual needs. For me, communication with colleagues is the key to creating added value for our customers.
In the Office and Labs division in particular, many of our users are technology and high-tech companies. These are industries you know well, right?
Petra Pfeffer: Absolutely. In recent years, I have worked closely with technology companies and become familiar with their specific requirements, not yet in the real estate sector, but from a general business perspective, for example in terms of targeted customer approaches, marketing strategies, and skills shortages. This experience now helps me to speak their language, identify trends early on, and work with Landmarken to develop offerings that provide real added value to these industries. Because with such inspiring oases of well-being as I have come to know here at the Landmarken campus, it is very easy to find good and motivated skilled workers.
Petra Pfeffer, Head of Customer Relations
